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Client A came to us with a historically high percentage of low quality conversions. By restructuring the Google Ads account and increasing spend in high performing LinkedIn campaigns, we not only increased conversion volume, but improve the ratio of quality of leads. By doing so, the sales team saw in increase in potential opportunities.
Within the first month of engagement, Evergreen drove:
91% increase in MQL volume
50% decrease in cost per MQL
For the Life Sciences vertical, we tested LinkedIn CTV ads and captured a remarketing audience of those viewers; serving them an ad on LinkedIn that subsequently drove them to Client A’s site.
25% increase in Unique Visitors to the landing page
100% increase in Total Page Views to the landing page
Time on page went from 2m 47sec to 6m 54sec
Case Study (Client A)
Client B came to us with a trickle of low quality leads driven by a poorly organized Google Ads account. The account was driving low quality traffic due to a lack of campaign and keyword structure. Evergreen restructured the Google Ads account by grouping keywords into campaign themes and sub-themes, to allow the account to optimize more efficiently.
Client B had also never run on paid social before. Evergreen created a custom paid social strategy based on Client B’s current budget and goals. While crafting strategy, Evergreen was also able to identify content gaps and recommend new content for Client B’s roadmap.
Within the first month of engagement, Evergreen drove:
Impressions increased 272%
Leads increased 25%
Lead to MQL rate increased 14% (from 72% to 80%).
Case Study (Client B)
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